Customer Acquisition & Funnel Consultant

Turn disconnected marketing activities into a customer acquisition system that works.

I help businesses understand what's holding back customer growth, then design and improve the journey from first contact to enquiry, follow-up and sale.

Whether you're building a new funnel or improving an existing one, the goal is to make every step work together.

Free Project Discussion Explore Services

Free 20-minute introductory call. No obligation.

Anastasia, customer acquisition and funnel consultant

The business challenges

Getting attention is one thing. Turning it into customers is another.

Your marketing, website and customer communication might all be working separately. But if the steps between them are unclear or disconnected, potential customers can get lost along the way.

  1. Finds your business
  2. Visits your website
  3. Gets in touch
  4. Becomes a customer
01

People visit your website, but few get in touch.

02

Enquiries come in, but too few turn into paying customers.

03

Your marketing tools and follow-up processes aren't working together.

04

You want to attract more customers, but don't have a clear system for making it happen.

Recognise one of these situations? Tell me about your project

What I help you build & improve

Better customer acquisition starts with a connected system.

I work across the parts of your marketing and sales journey that influence how people find your business, get in touch and become customers.

Sometimes that means fixing an existing process. Other times, it means designing a new one.

01

Customer Acquisition & Funnel Design

Design how potential customers discover your business, understand what you offer and move towards an enquiry or purchase.

02

Website Messaging & Conversion

Improve how your website explains your services, builds trust and helps visitors take the next step.

03

Lead Management & Follow-up

Connect forms, bookings, CRM processes and customer communication so enquiries have a clear path forward.

04

Marketing Systems & Automation

Build and improve the processes that connect marketing activities, reduce unnecessary manual work and support the customer journey.

Anastasia, customer acquisition and funnel consultant

How I work

From understanding the problem to building a better system.

I start by understanding your business and how customers move through it. Then we identify what needs attention, decide what to change and, when needed, put those improvements into practice.

  1. 01Understand

    Review the business, its goals and the current customer journey, or define what's needed for a new system.

  2. 02Identify & Prioritise

    Find the main gaps or requirements and decide which changes matter most.

  3. 03Design the Solution

    Create a clear plan for improving or building the relevant parts of the customer acquisition system.

  4. 04Implement & Improve

    Put the agreed changes into practice, test how they work and refine the system using available evidence.

Not every project needs all four stages. Some engagements end with an audit and recommendations. Others involve development, implementation or ongoing advisory.

Selected client projects

Different businesses. Different challenges. One connected approach.

European FinTech / PropTech startup

Building a Customer Acquisition System from the Ground Up

Outcome

A connected customer acquisition system was built from the ground up.

During the first six-month growth cycle, the broader project met and exceeded its agreed KPIs.

  1. Acquisition
  2. Qualification
  3. Nurture
  4. Sales
  • CRM & Lead Management
  • Marketing Automation
  • Lifecycle & Follow-up

CRM, automation and follow-up support the entire customer journey.

Challenge

An early-stage startup needed a connected process to attract, qualify and follow up with potential customers, taking them from initial interest towards consultation and sales.

Work

I designed how potential customers would move from their first contact with the business towards a sales conversation. Working with the wider team, I helped connect lead qualification, CRM, automated communication and follow-up into one system.

European beauty business

Building a Connected Digital System for a Growing Beauty Business

Outcome

The business gained a functioning digital system connecting its services, online shop and education offering, supported by customer communication and automation.

The online shop and education offering were launched and operational by the end of the engagement.

  • Services & Booking
  • Online Shop
  • Education
CRM · Email · Automation

One connected digital system supporting services, online sales and education.

Challenge

The project started with improving customer acquisition for an existing beauty business. As the business expanded into online retail and education, it also needed a website and customer communication system that could support all three areas.

Work

I worked on the customer journey, website structure and conversion paths, and helped develop the connected digital system. This included online booking, e-commerce, CRM, email communication and automation, including abandoned-cart follow-up.

European high-ticket business

When More Advertising Doesn't Increase Sales

Outcome

Confirmed consultations reached 14 per month, compared with an earlier level of 4.

Monthly sales reached 7, compared with 3 in March, and maintained that level the following month.

These are observed business outcomes during the engagement. They do not represent the isolated effect of a single website change or advertising campaign.

Confirmed consultations / month
414

From the earlier recorded level to the highest monthly level during optimisation.

Monthly sales
37

From March to the highest monthly level recorded during the engagement.

Average paid order value
€3.2K

Based on 9 fully paid orders from 26 August to 22 October 2026.

  1. Traffic
  2. Trust
  3. Contact
  4. Sale
Challenge

The business was already attracting relevant website visitors, but too few were getting in touch, booking consultations or making purchases.

Work

I first focused on improving website messaging, trust and contact options. Later, I also launched and optimised high-intent Search campaigns.

Have a similar challenge? Let's talk about it.

Free Project Discussion

Ways to work together

The right support depends on what your business needs.

Some businesses need clarity about what's not working. Others need a new customer acquisition system or ongoing strategic support. Here's how we can work together.

Client Flow Audit

€400excl. VAT

For businesses with a specific customer journey or conversion concern.

A focused review of one main customer journey to understand where potential customers may be getting stuck and what could be improved first.

You'll receive

  • Review of one agreed customer journey
  • Personal video walkthrough
  • Short written summary
  • 3–5 prioritised recommendations
View Details

Full Acquisition & Conversion Audit

From€1,000excl. VAT

For businesses that need a deeper understanding of their acquisition and conversion system.

A detailed review of the relevant customer journeys, website, messaging and supporting processes, with a practical plan for improvement.

You'll receive

  • In-depth review of agreed system components
  • Findings supported by available evidence
  • Recommendations for structural and conversion improvements
  • Prioritised action plan and implementation guidance
View Details

Funnel & Systems Development

Project Pricing Based on Scope and Complexity

For businesses that want to build a new customer acquisition system or improve an existing one.

From funnel architecture and conversion paths to CRM, follow-up and automation, I help turn a clear plan into working processes.

Projects may include

  • Funnel and customer journey architecture
  • Lead capture and qualification
  • CRM and follow-up processes
  • Automation and conversion improvements
  • Implementation, testing and coordination
View Details

Growth & Funnel Advisory

Monthly engagement, based on scope

For businesses that need ongoing strategic expertise without a full development project.

Regular support to review performance, identify priorities, guide improvements and make more informed marketing and conversion decisions.

Support may include

  • Strategic reviews and prioritisation
  • Funnel and customer journey recommendations
  • Conversion and performance discussions
  • Guidance for internal teams
View Details

Not sure which one fits? Start with a free project discussion

Prices are exclusive of VAT. Applicable VAT is determined according to the relevant invoicing rules.

For individually scoped projects, the final price and applicable tax treatment are confirmed in the proposal.

One-to-one marketing consultation

Have a specific marketing question you'd like to talk through?

Sometimes you don't need a full audit or a bigger project. You just want an experienced perspective on a particular challenge.

In a one-to-one consultation, we'll discuss your situation, explore possible approaches and clarify what you could focus on next.

€150excl. VAT
60 minutes · Online Book a Consultation

About me

I look at marketing as a connected system, not a collection of separate activities.

When I work with a business, I want to understand more than its advertising or website.

I look at how people discover the business, what helps them make a decision and what happens after they get in touch.

Sometimes the answer is a clearer website, a better booking process or more thoughtful follow-up. Sometimes the business needs an entirely new funnel that connects those steps.

My work combines strategic thinking with practical implementation. I help businesses understand what needs to change and, when needed, help turn those ideas into working processes.

  • 01Understand the real customer journey
  • 02Focus on the changes that matter most
  • 03Build processes that work together

Want to see whether we would work well together? Request a free project discussion

Anastasia, customer acquisition and funnel consultant

Let's talk

What would you like to improve or build?

Whether you're improving an existing customer journey, building a new acquisition system or looking for strategic support, let's talk about your business.

Share a few details, and I'll get back to you about arranging a free 20-minute introductory call.

Prefer email? anastasia.business.consulting@gmail.com

Free project discussion

Tell me about your project.

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I've received your enquiry and will review the details. I'll get back to you by email to discuss the next step and, if appropriate, arrange our free introductory call.

FAQ

Frequently Asked Questions

How do I know which service is right for my business?

You don't need to figure that out before getting in touch.

Whether you're struggling to generate enquiries, losing potential customers along the way or planning to build a new acquisition system, we can start by discussing your situation.

I'll help you understand which type of support makes the most sense for your business.

Do I need to book an audit before working with you?

Not necessarily.

An audit is useful when we need to understand what's happening in an existing customer journey and identify opportunities for improvement.

If you're building something new or already have a clearly defined project, we can discuss the scope of the work directly. A separate paid audit isn't always required.

Do you only provide recommendations, or can you help implement the changes?

Both.

Depending on the project, I can review your existing processes, design a new customer acquisition system or help implement improvements across your website, funnels, CRM and follow-up.

For projects requiring specialist development or design work, I can collaborate with your existing team or other specialists.

What if I already have a website, marketing campaigns or a team in place?

That's absolutely fine.

You don't need to start from scratch. Much of my work involves understanding how existing marketing activities and customer-facing processes fit together, identifying gaps and improving the connections between them.

The goal is to make better use of what you already have and build what is missing.

What's the difference between a free project discussion and a paid consultation?

The free 20-minute project discussion is an introductory conversation. We'll briefly talk about your business, what you'd like to achieve and whether working together makes sense.

The €150 consultation is a dedicated 60-minute session focused on a specific marketing or customer acquisition challenge. We can explore your situation in more detail and discuss practical options and next steps.

The consultation is a standalone service. You don't need to commit to a larger project.

How much does it cost to work with you?

It depends on the type of support you need.

A Client Flow Audit costs €400, and a Full Acquisition & Conversion Audit starts at €1,000. Development projects and ongoing advisory are priced individually based on their scope and complexity.

All published prices are exclusive of VAT. Before starting a project, we'll agree on the scope, deliverables and pricing.

Still have a question? Send me a message